Protecting your tomorrow, one family at a time
Shree Guru Financial Services was founded on a simple belief: everyone deserves clear, trustworthy guidance to protect their family and build lasting financial security.
Founded by Kishore Masand, a 25-year Information Technology veteran turned financial services expert, we bring a unique, analytical blend of experience to life and wealth planning. We are licensed financial professionals, bringing you comprehensive planning to help protect and grow your hard-earned wealth.
We believe good advice starts with rigorous analysis. Drawing on decades of hands-on problem-solving — complemented by an MBA from Georgia State University — we build personalized plans, not one-size-fits-all solutions. No jargon, no pressure — just honest advice and a plan you can act on.
Metro Atlanta–based · Multi-state licensed · Serving families nationwide

Kishore Masand
Founder & Licensed Financial Professional · MBA, Georgia State University
To empower families to face tomorrow with financial confidence and security.
To help families protect their health and wealth at every stage of life. We provide clear, honest guidance on life insurance, health care coverage, and retirement solutions to ensure your loved ones are always looked after.
What we stand for
People first
Every recommendation starts with your family's needs — never a sales quota.
Honest guidance
Clear explanations, no pressure, and solutions you actually understand.
A lasting relationship
We're here for the long run, reviewing your plan as your life evolves.
Life | Health | Wealth
Protect your tomorrow®